Design Bloggers Conference 2012 – Los Angeles

Last week I attended the Design Bloggers Conference hosted at the Millennium Biltmore Hotel in Los Angeles. Our meeting room looked like a stage set for The Phantom of the Opera.

Below is the stage that Currey & Co. created for the guest speakers and panelists. They used Tangerine Tango fabric for the settees and gold accents for a luxurious vibe.

There were so many take aways and consistent themes throughout the conference. Here are my top 5:

1. Be unique and laser focused. I can’t tell you how many times I’ve heard this message in the past year. If you look like everyone else, you simply blend in. Brand yourself, have a message, original content and take a stand! Be authentic – people see through you.

2. Collaborate with people that compliment what you have to offer. Lisa Ferguson of Decor Mentor introduced me to a book titled Strengths Finders 2.0. The author found that many people focus on their weaknesses instead of their strengths. For example, you may be a visionary, but it is merely a dream unless you implement your ideas. This personality trait could benefit from an Activator personality type. You can go to their website, take a 20 minute quiz, and be well on your way to finding the perfect compliment to your life, business, and dreams! Here are my top strengths: Individualization, Activator, Woo, Positivity, Communication. I would love to hear yours!

3. Connect with people through experience, emotion and videos. Harty Wallace of Dirty South Wine tells it perfectly – “If you are making a video about your restaurant, it’s not about the food, it’s not about the place, it’s about the experience in the space.”

4. Be ready and available at a moments notice. Kelley Moore is a celebrity event planner who has been featured on numerous tv shows and published in several magazines. She told us a story that would launch the beginning of her celebrity status career. She went with her intuition, bought a next day plane ticket, and as they say, the rest is history!

5. You have to go out to see things. Bunny Williams started out as a secretary for Parish-Hadley Designs, and continued there for 20 years! She explained how she was able to learn the business side of design and gave aspiring designers the advice I wish someone would have told me a decade ago: Find a designer that you admire, and work for them for many years. From this experience, she was able to meet the best artisans, contractors, workrooms, etc. As for most things, the 80/20 rule applies to our business as well. You only spend a fraction of your time designing, the rest is organization behind the scenes.

The more I travel the world, the more exposure I have to think outside the box. So, in the next few days, I’ll take you on a tour behind my camera lens to see the beautiful things that stop me in my tracks and make my heart sing! Won’t you join me?


  1. Edyta says:

    Fantastic Post! Perfectly round up of some great takeaways!

  2. Donna Vining says:

    What a great recap of last week’s blog conference. Didn’t get to meet you at the conference, but I had a great time and what great pointers to learn and stay focused!!!


  3. What a lovely recap of the event. Thank you for sharing some photos and top notch advice. I hope to attend next year and get to meet you :)
    Laura of Arabia!

  4. Thanks for the top 5 takeaways Stacy! So sad I missed it this year but look forward to next! Great post!

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